Berger House, 129 Park Street 700017 Kolkata IN
Berger Paints
Berger House, 129 Park Street Kolkata, IN
Team Berger Your Ultimate Guide to Buying Home Paints Online In India 5f1033b56945c0387cd6c4d8/buy-paints-online-in-india1111.jpg
Team Berger Buying Paints Online From Berger Paints Platform: How Does It Work? 5f10352a82524338ccfd1a16/how-to-buy-berger-paints-online111.jpg
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Buying Paints Online From Berger Paints Platform: How Does It Work?

  • By Team Berger
  • •  Aug 15, 2020

Redefining the Shopping Experience with Berger’s E-commerce Platform

As the world becomes increasingly digital, consumers seek a more satisfying and memorable shopping experience. These days, even if you don’t feel like going to the store, the store will come to you, be it any product you want. It is a new era of convenience.

At Berger Paints India, we have a drive to set the standards for the industry, not just meet them. Our mission has always been to help you create a beautiful home with the help of colours. Now more than ever, your home should be your safe haven - one that brings you comfort and joy. 

Keeping these things in mind, we have made paint shopping exciting for you with the three Cs - Curated, Convenient and Contactless. You can now get paint products delivered right to your doorstep in the safest possible way. Here is your ultimate guide to learning how it all works.

Curated - Colour selection can be a tricky affair. We have utilised years of colour knowledge to bring together a range of versatile colours, perfect for any painting project. We have brainstormed and curated the best shades for you.  Our e-commerce portal is easy to navigate and our colour palette takes the guesswork out of finding a colour that you will love. The colours work to beautify and enhance the surroundings, whether it be in a traditional or a modern setting. You can buy wall paint online at best price through this portal.

Convenient – Who wouldn’t want to shop right from the comfort of their couch? We, at Berger Paints India, aim to provide a convenient customer experience unlike offline counters with a user-friendly interface and direct site delivery service. You can browse colours and order paint products without leaving the couch at all. It is all available with a few clicks. Yes, you read that right! The game has officially changed!

Contactless - COVID-19 has increased concerns about cash usage and has led to positive perceptions about contactless payment due to the safety and peace of mind it brings with it. Berger Paints India has recognised the long-term benefits of having a safer, cleaner way to pay and be more socially responsible. Customers need not go to crowded markets anymore and risk getting infected. No signing of documents required on delivery. Our contactless payment method promotes cleanliness and safety at the point of sale.

buy paints online in india by berger paints

How to navigate the platform?

Berger Paints India offers two ways of shopping for your ease. You can either Shop by Products or Shop by Look through the Berger Paint Online Shop at best price and make the most out of this platform.

Shop by Product enables a hassle-free product purchase when you know what you are looking for, be it interior emulsion, exterior emulsion, enamel paints, wall putty, wall primers or waterproofing products.

You can Shop by Look, drawing inspiration from different themes that set a mood, created for a particular room in the house, be it the living room, master bedroom, kids room, kitchen and bathroom.

You can reap the benefits of the Visualiser tool that will showcase a particular shade in different room settings, helping you visualise how it can look in your room.

Once you find a shade you like, you can order a shade card for Rs.99/- so you can check the colour before you fully commit. When you place a follow-on order for the products, Rs.99/- gets reduced*, making the shade card absolutely free!

Before plunging to buy paints online at best price through Berger Paint Online Shop, do consider the condition of the walls and remember to get it treated first to avoid problems in the future.

No more guesswork in paint quantity and budget

We know that taking on a painting project can be daunting unless you have the right products and tricks to get the job done. Before you start to paint any room or space, do get a proper idea of the measurements of the paintable area. Measure all areas that need to be painted in your home. Consider all walls, doors, trims, skirting board and the ceiling. Take into account whether the surface is new or needs a repaint. This will help to determine the amount of paint needed for each surface. Remember that you may need more than one coat of paint for a rich finish.

We have two easy-to-use tools - paint calculator and budget calculator. Paint Calculator will tell you how many liters of paint you will need based on the square footage of your space to get the job done right. The budget calculator will work based on how much paint you will need, depending on the number of products you choose for your painting task. You can take informed decisions using these two handy tools.

How to pay?

It is the usual rules of the trade. You can pay by any wallet and even avail EMI facility. Different banks offer different EMI options based on the product price. The EMI payments may differ with total order amount and additional bank charges, if any. Minimum order value to avail the EMI option is Rs. 2,500* (depending on the issuer's bank).

What to expect during delivery

home delivery of paints in india

In response to the “vocal for local” call, Berger Paints India is supporting local dealers through this e-commerce venture. Every order will be passed to the nearest dealer for delivery. This is our effort to contribute to our long-standing swadeshi movement by connecting with all the local dealers so that they can benefit from our platform and provide the best to our customers.

We know the eagerness and excitement that comes with ordering anything online. One question we feel all our customers want to know is “when will my order arrive?” This is how it works:

  • Your order will be shipped within 48 hours by the dealer.
  • Order placed on a particular day is generally shipped the next day, except for Sundays and Public Holidays.
  • You will receive an OTP when the order is dispatched.
  • The delivery personnel will schedule a suitable time for delivery.
  • The product will be left outside on the doorstep to ensure a contactless process for complete safety.
  • When you are satisfied with the order, you will need to provoide the OTP to the delivery person.
  • The order will be marked delivered only after successful validation of the OTP.
  • You can reach out to customer care for any grievance redressal.
  • It is recommended that you choose the products carefully since no returns and refunds on the products are possible once ordered.
  • Shipping charges - minimum shipping charges for orders below Rs.10000, above that, its free.

Is online shopping safe and transparent?

For all of us at Berger Paints India, the true proof of a great customer experience is a great customer service. If you want to know what our customers have been thinking about our products and their buying experience, you can check out that as well. You can see user reviews that contribute to the transparency in the overall process. We believe it is a step in the right direction towards creating ever-improving experiences for our customers.



You can now say good-bye to the old fashioned paint process through brick-and-mortar stores and hello to the new-age method of buying wall paints.

Buying paint online at Berger Paints India is not only easier, faster, convenient and safer - it has gotten a lot more fun too. We are giving you access to everything you need in one place at your fingertips. You have the complete freedom to make a purchase at any time of the day, from anywhere.

A beautiful home is just a few clicks away. What are you waiting for? All you have to do is log on to this portal and start shopping: 

Paint your imagination!

1 Comment

I selected my products, in that page there is no option for add my products to cart or to purchase or for payment . Kindly help me to purchase and paymemt

By: Anandamoorthy
Jul 25, 2021   Reply

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